
K-Pop Stars NewJeans Rebrand as NJZ, Announce March Concert Amid Hybe Legal Dispute
K-pop group NewJeans has officially rebranded as 'NJZ' amid an ongoing legal dispute with Hybe/Ador, announcing new music and a March concert at Hong Kong's ComplexCon.
The group revealed their new identity through social media, where their "jeanzforfree" profile has already garnered 4.6 million Instagram followers. Meanwhile, the original NewJeans Instagram account (12.7 million followers) remains under different control, continuing to post sponsored content.

NJZ group members on stage
Key developments:
- NJZ will perform at ComplexCon Hong Kong on March 23rd
- The group has confirmed new music is in development
- An initial hearing for Ador's contract lawsuit is scheduled for April
- Members have established a parent-managed PR social account
The dispute stems from conflicts between Hybe and Ador's founder Min Hee-Jin, leading to:
- NewJeans demanding Min Hee-Jin's reinstatement
- The group's subsequent contract termination
- Ongoing legal battles over contract validity
A pressing challenge faces Australian member Hanni, whose South Korean work visa requires either renewal through Ador/Hybe or a new application process from her home country.
Despite these obstacles, NJZ appears determined to move forward, with member Minji confirming upcoming new music releases and the group maintaining an active performance schedule.
Note: The youngest member of NJZ is 16 years old, and the group continues to navigate the complex legal and professional implications of their rebranding while preparing for future activities.

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