John Legend's blockchain venture Our Happy Company has discontinued its flagship NFT platform OurSong, less than three years after securing $7.5 million in seed funding from Infinity Ventures Crypto and Animoca Brands.

OurSong, originally launched as a mobile NFT platform for creators, ceased operations on November 30th, 2024. The company cited the termination of payment processing services by Circle as the primary reason for suspension, though evidence suggests the shutdown may be permanent rather than temporary.

Key developments:

• Multiple company executives and co-founders, including Kyle Wang (Chief Product Officer) and Terence Leong, have left the company
• Terence Leong has since co-founded Song Protocol in January 2024
• OurSong has transformed from an NFT platform to focus on pre-cleared beats and distribution services

The platform's transformation appears to be part of a broader pivot, with OurSong now associated with Song Protocol, which describes itself as "the world's first music-focused L3 blockchain" building a "new musiconomy for the AI era."

This development follows a pattern of challenges in the NFT sector, highlighting the volatile nature of blockchain-based ventures in the music industry. Despite initial high-profile backing and substantial funding, Our Happy Company's original vision for a creator-focused NFT platform has evolved significantly from its initial concept.

The shutdown of OurSong's original NFT services reflects broader market changes in both the music and cryptocurrency sectors, as companies adapt their business models to changing market conditions and consumer demands.

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