Jennifer Lopez Shifts Tour Focus to Greatest Hits After Show Cancellations

Jennifer Lopez Shifts Tour Focus to Greatest Hits After Show Cancellations

By Marcus Delano Thompson

November 18, 2024 at 01:25 AM

Jennifer Lopez has rebranded her North American tour to "This Is Me... Live | The Greatest Hits" following the cancellation of seven dates due to low ticket sales. The tour was originally titled "This Is Me... Now" to promote her latest album of the same name.

Jennifer Lopez with blonde hair

Jennifer Lopez with blonde hair

The rebranding comes after her latest album, This Is Me... Now, struggled commercially, selling only 14,000 copies in its first week. While the album topped Billboard's Top Album Sales Chart, it peaked at No. 38 on the Billboard 200 - making it only her second studio album to miss the top 10.

The tour modifications reflect broader challenges with Lopez's recent $20 million self-financed project, which included:

  • The new album
  • A Prime Video film "This Is Me... Now: A Love Story"
  • A documentary "The Greatest Love Story Never Told"
  • The North American tour

While Live Nation hasn't updated their listings, several venues have already implemented the new tour branding, including The Forum in Inglewood and Acrisure Arena in Palm Springs. The shift to a greatest hits format may help attract fans who are more familiar with Lopez's established catalog of hits rather than her newer material.

This marks Lopez's first North American tour in five years, though cancelled venues include Nashville and Cleveland.

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