Instagram, X, and Bluesky Race to Launch TikTok-Style Features Amid Uncertainty

Instagram, X, and Bluesky Race to Launch TikTok-Style Features Amid Uncertainty

By Marcus Delano Thompson

January 20, 2025 at 09:58 PM

As TikTok faces potential US ban, major social platforms are rapidly deploying TikTok-like features to capture market share. Here's what's happening:

Instagram Launches 'Edits'

  • New video-editing app similar to TikTok's CapCut
  • Users can create and share videos across any platform
  • Available now on iOS, Android version coming in February
  • Instagram head Adam Mosseri emphasizes focus on creative tools

Photo Credit: Instagram Edits

Photo Credit: Instagram Edits

X (Former Twitter) Updates

  • Adding dedicated video tab
  • Enhanced vertical scrolling for short-form videos
  • Centralized hub for video content
  • Direct response to TikTok's uncertain future

Bluesky Developments

  • Independent developer creating "Flashes" photo-sharing app
  • Aims to provide alternative to major tech platforms
  • Targeting users seeking non-mainstream social options

Market Response

  • Users showing preference for alternative platforms
  • "TikTok refugees" moving to platforms like Rednote
  • Growing demand for social media options outside major tech companies
  • Resistance to returning to Meta-owned platforms

These rapid developments highlight the social media industry's agility in responding to market changes and user preferences, particularly as TikTok's future remains uncertain in the US market.

[Note: The content maintains all relevant information while being more concise and structured for better readability and search engine optimization.]

Related Articles

Previous Articles