iHeartMedia Makes History: Damiano David's Solo Single Gets Triple-Format Heavy Rotation Push
iHeartMedia has announced Damiano David's solo single "Born With a Broken Heart" will receive unprecedented promotion across three radio formats as their latest "On The Verge" artist, marking the first time this program has spanned multiple formats simultaneously.
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The single will be featured on iHeartRadio Contemporary Hit Radio (CHR), Hot Adult Contemporary, and Alternative Rock stations, reflecting David's genre-crossing appeal. Tom Poleman, Chief Programming Officer for iHeartMedia, noted that David's ability to create music that transcends genres led to this unique multi-format approach.
The "On The Verge" program has an impressive track record of success, with all featured artists reaching the top 30 charts, over 50% breaking into the top 10, and one-third achieving #1 status. Notable program alumni include Olivia Rodrigo, Doja Cat, and Teddy Swims.
David's credentials include:
- Lead vocalist of Måneskin
- Eurovision Song Contest winner (2021)
- Grammy Award nomination (2023)
- MTV VMA Award nomination (2022)
- Multiple award wins including Best Alternative Video and Best Rock Video at VMAs
- Billboard Music Awards and iHeartRadio Music Awards recognition
"It's an honor to have 'Born With a Broken Heart' featured on so many radio stations across the country," said David, while Arista Records President David Massey emphasized the significance of being the first artist selected for triple-format promotion.
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