How to Submit Your Demos to Record Labels: A Complete Guide for Musicians
Sending demos to record labels requires careful preparation and the right approach to maximize your chances of success. I'll guide you through the essential steps to get your music in front of the right people.
First, prepare your best work. Select 2-3 of your highest quality tracks that best represent your sound. These should be properly mixed and mastered - first impressions matter. Don't send works in progress or rough cuts.
Before submitting anything, research labels thoroughly. Find those that:
• Release music similar to your style • Are currently accepting demos • Match your career stage (don't target major labels if you're just starting) • Have a clear demo submission policy
Check each label's submission guidelines carefully. Most labels specify:
• Preferred file formats (usually WAV or MP3) • Maximum number of tracks • Required additional information • Specific submission channels
When preparing your demo package, include:
• A brief, professional introduction • Links to your music (preferably private SoundCloud or DropBox links) • Basic promotional materials (press photos, bio) • Social media and streaming platform links • Contact information
Your email should be concise and professional. Here's a basic template:
"Dear [Label Name],
I'm [Your Name], a [genre] producer from [location]. I've attached three tracks that I believe would fit well with your catalog, particularly alongside releases by [mention 1-2 artists from their roster].
[Include private streaming links]
You can find more of my work here: [social media/streaming links]
Thank you for your time, [Your Name]"
Important dos and don'ts:
• Do follow submission guidelines exactly • Don't mass email multiple labels simultaneously • Do personalize each submission • Don't chase immediate responses • Do keep tracks private/unreleased • Don't send unsolicited files
Follow-up appropriately:
• Wait at least 2-3 weeks before following up • Keep follow-ups brief and professional • Accept rejection gracefully • Don't send the same demos multiple times
If you don't hear back, don't get discouraged. Keep producing music, building your portfolio, and researching new opportunities. Many successful artists faced multiple rejections before finding the right label fit.
Remember that timing and persistence matter as much as talent. Keep improving your craft while maintaining professional relationships with labels, even if they pass on your current submissions. Your next release might be exactly what they're looking for.
Consider alternative routes like:
• Building a following on SoundCloud first • Releasing music independently • Networking at industry events • Collaborating with established artists
The key is maintaining high quality standards while being patient and professional in your approach. Success in the music industry rarely happens overnight, but following these guidelines will give you the best chance at getting your demos noticed by the right labels.