How to Start Your Own Record Label and Sign Yourself as an Artist: Complete Guide
Starting your own record label and signing yourself is a strategic move that can give you complete creative control over your music career. I'll guide you through the essential steps to make this happen.
Understand the Legal Requirements
Before diving in, you'll need to handle the legal aspects. First, register your label as a business entity - usually an LLC is recommended for its liability protection and tax benefits. Then, obtain necessary licenses and permits required in your state. Make sure to:
Register your business name Get an EIN (Employer Identification Number) Open a business bank account Register with your local business authority
Set Up Your Business Structure
Creating a professional foundation is crucial. Here's what you need:
Business plan outlining your goals and strategy Budget for initial investments Distribution strategy Marketing plan Recording and production capabilities
Establish Distribution Channels
In today's digital age, distribution is primarily digital. You'll need to:
Partner with a digital distributor (like DistroKid, TuneCore, or CD Baby) Set up accounts on major streaming platforms Create a system for tracking royalties Consider physical distribution options if needed
Create Your Brand Identity
Your label needs a strong brand identity:
Design a professional logo Create branded social media accounts Develop a website Establish your label's unique selling proposition Define your target audience
Sign Yourself as an Artist
Now comes the exciting part - signing yourself. Here's how:
Draft a contract that protects your interests Include terms for royalty splits, rights ownership, and contract duration Define release schedules and obligations Outline marketing commitments Specify territory rights
Set Up Your Recording Process
Ensure you have the means to produce quality music:
Set up a recording space or partner with a studio Invest in necessary equipment Plan your recording schedule Establish quality control measures Create a release timeline
Handle Administrative Tasks
Keep your business running smoothly by:
Setting up accounting systems Registering with performance rights organizations Creating systems for royalty collection Maintaining proper documentation Filing regular business reports
Build Your Team
While you're signing yourself, you'll still need support:
Hire or partner with a lawyer Find a reliable accountant Connect with marketing professionals Build relationships with producers and engineers Network with industry professionals
Launch Your First Release
Plan your debut release carefully:
Create a marketing timeline Prepare press materials Plan your promotion strategy Set up pre-save campaigns Schedule your release
By following these steps and maintaining professional standards, you'll create a legitimate record label that can effectively launch and support your music career. Remember, the key is to treat your label as a serious business venture while maintaining the creative freedom that inspired you to start it in the first place.