Hook Partners with Too Lost, Adding 300,000 Artists to Its Music Remix Platform
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Hook has partnered with Too Lost, expanding its digital distribution network and adding access to over 300,000 artists and labels. This marks Hook's fourth major distribution partnership, following previous deals with Fuga/Downtown, Revelator, and Gyrostream.
Too Lost, which distributes over 7 million songs with 150,000 new releases monthly, brings an impressive roster including artists like Teddy Swims, Tommy Richman, Ty Dolla $ign, Justin Bieber, Playboi Carti, and James Blake to Hook's platform.
How Hook's Platform Works:
- Users can legally remix and mash up songs using mood/genre filters and sound effects
- Artists maintain full control over their content through feature-by-feature, song-by-song permissions
- Original rights holders retain all copyrights
- Revenue from remixes is shared with rights holders on a prorata basis
- Off-platform revenue belongs entirely to rights holders
The platform's patent-pending technology provides:
- Superior music remixing capabilities
- Comprehensive tracking features
- Enhanced monetization options
- Attribution mechanisms for both Sound Recording & Publishing
"Hook and Too Lost's partnership addresses the challenge of unlicensed content on social media platforms by enabling rights holders to maintain control while creating new revenue streams through user-generated content," says Gaurav Sharma, Hook's Founder & CEO.
The collaboration comes at a time when AI tools are making music manipulation more accessible, and creator-made remixes are significantly driving song popularity on social media platforms. Hook's ecosystem ensures that creators, users, and artists can all benefit from short-form content monetization while maintaining legal and ethical standards.
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