Genius Teams With Too Lost to Enhance Music Distribution Services
Genius has announced a strategic partnership with music tech company Too Lost to enhance its music distribution capabilities. This collaboration combines Genius' content expertise with Too Lost's advanced distribution technology.
Through this partnership, Genius will integrate its editorial platforms like OpenMic and Verified with Too Lost's distribution services, creating a comprehensive solution for artists to share both their music and stories. Genius will leverage its substantial social media presence, including 12 million YouTube subscribers and 15 million followers across platforms, to amplify artist exposure.
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Key benefits of the partnership include:
- Access to Too Lost's user-friendly distribution technology
- Distribution to over 450 outlets directly
- Personalized artist promotion and marketing
- Potential artist advance opportunities
- Enhanced DSP pitching capabilities
- Integration with Genius' editorial content
"Having access to Too Lost's distribution technology allows us to focus on the more challenging parts of the release process," says Kayvan Daragheh, Director of Music Distribution at Medialab. "Their backend is one of the most user-friendly experiences we've had."
The partnership emphasizes creating engaged fan bases rather than passive listeners, with both companies working together to evaluate and invest in promising artists. This collaboration aims to provide independent artists with better opportunities for growth while maintaining equitable partnerships.
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