A pioneering GenAI film studio, Promise, has secured significant funding from media veteran Peter Chernin and venture capital firm Andreessen Horowitz. The studio aims to revolutionize film and TV production through AI-powered creative tools.

Led by CEO George Strompolos (Fullscreen founder), President Jamie Byrne (former YouTube executive), and Chief Creative Officer Dave Clark (AI filmmaker), Promise plans to develop both traditional content and new formats using proprietary AI technology.

The studio's key innovation is MUSE, a production workflow system that integrates generative AI throughout the creative process. This platform provides a streamlined, collaborative environment for artists to produce high-quality content.

Key Features of Promise Studio:

• Proprietary AI-powered production software
• Focus on empowering both AI artists and traditional talent
• Partnerships with established rights-holders
• Investment in developing new GenAI talent

Peter Chernin emphasizes the importance of prioritizing artists and creatives in the AI integration process, stating that Promise offers "the most inventive and user-friendly model" in the industry.

The studio is actively hiring for various positions, including:

• GenAI directors
• GenAI image and motion artists
• 3D artists
• Program leads for artist development

With approximately 10 current employees, Promise plans to expand its team as production needs increase. The studio represents a significant step forward in legitimizing AI as a creative tool in Hollywood, while maintaining a focus on human creativity and storytelling excellence.

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