Fortnite Breaks All-Time Record with 14M+ Players During Snoop Dogg, Eminem Concert
Fortnite has achieved a new in-game attendance record with over 14 million concurrent players during its Remix: The Finale event, featuring performances by Snoop Dogg, Eminem, and Ice Spice.
Snoop Dogg character in Fortnite
The 12-minute virtual concert included:
- Main performances from Snoop Dogg, Eminem, and Ice Spice
- A special tribute to Juice WRLD
- An additional 3 million live stream viewers
- Two showings: 2 PM ET premiere and 8 PM ET encore
The event marked the culmination of Fortnite Battle Royale's Chapter 2 Remix, which featured:
- Weekly themed items and areas throughout November
- New music releases
- A real-life promotional performance in Times Square called Remix: The Prelude
The record-breaking attendance demonstrates Fortnite's significant promotional power, particularly in connecting established artists with younger audiences. Notable aspects included:
- Modified versions of classic songs (including a censored "Drop It Like It's Hot")
- Integration of veteran performers with modern gaming culture
- Cross-generational appeal combining established and emerging artists
This success follows a broader trend of gaming platforms becoming vital music promotion venues, with similar initiatives appearing in:
- Minecraft (recently adding licensed major label radio stations)
- Roblox
- TikTok
The event's success reinforces the growing importance of virtual platforms for music promotion and fan engagement, particularly for reaching younger audiences.
