ESPN has selected Lady Gaga's upcoming album "MAYHEM" as the soundtrack for their entire 2025 Formula 1 season coverage. The campaign launches with "Garden of Eden," a track from the album set to release on March 7.

The promotional campaign features F1's top drivers and racing footage, marking the beginning of ESPN's comprehensive coverage of the 2025 F1 season. The partnership comes as Lady Gaga returns to her pop roots, with "MAYHEM" described by the artist as "properly pop" while "leaping around genre in a way that's almost corrupt."

The album has already seen success with its lead single "Die With a Smile," featuring Bruno Mars, which topped the Billboard Hot 100 for five weeks. Other released singles include "Disease" and "Abracadabra."

Viewers can experience the new campaign during the Formula 1 Louis Vuitton Australian Grand Prix coverage, starting March 15 at 11:55 AM ET. ESPN, ESPN2, and ABC will broadcast all F1 races live in the US, including practice sessions, qualifying rounds, and Sprint events. Select races will also be available on ESPN+ with additional alternate viewing streams.

This F1 partnership coincides with Lady Gaga's upcoming performances, including shows in Mexico City and Rio de Janeiro, as well as a headlining spot at Coachella in April.

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