Def Jam Recordings is launching its first-ever free, ad-supported TV (FAST) channel to commemorate its 40th anniversary, marking a pioneering move as the first major UMG label to program its own television channel.

The channel will showcase diverse content including:

• Music videos
• Documentaries
• Live performances
• Featured artists like LL Cool J, Mariah Carey, John Legend, and DMX

Viewers can access the channel through:

• Tubi (United States viewers)
• Samsung TV+ (International viewers)

"Over the last 40 years, Def Jam has consistently led the charge in pioneering new ways for our artists to celebrate their creativity and connect with fans," says Def Jam Chairman and CEO Tunji Balogun.

The launch includes additional features through UMG's Mercury Studios, offering video-on-demand content from Def Jam artists. This expansion represents a strategic move to reach new audiences through innovative platforms while celebrating the label's historic legacy.

Charlene Thomas, Senior VP of Marketing & Special Projects at Def Jam Recordings, emphasizes the significance of this partnership, noting it as the first-ever music partnership and branded channel with Tubi in the FAST space.

Dan Borrelli, Mercury's Senior VP of Digital Content & Partnerships, adds that these FAST channels will enable artists to build stronger connections with their audiences while providing easy access to content for fans.

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