African streaming platform Boomplay has partnered with MTN Ghana to integrate premium streaming services with telecom data plans, marking a significant development in Africa's digital music landscape.

Boomplay, with its impressive 70 million monthly active users and a library of 90 million tracks, will now be accessible to MTN Ghana's 22 million customers through various subscription tiers. The partnership enables subscribers to enjoy unlimited offline playback of downloaded songs at reduced data costs.

Elizabeth Ntiamoah-Quarshie, Boomplay Ghana's GM, emphasized the partnership's importance: "We're making our catalogue of over 90 million songs available to MTN subscribers at a cost lower than users on regular data plans."

Boomplay's recent expansion efforts include:

• Opening an office in Ivory Coast
• Partnership with France's Generations Radio for a weekly "Top Africa Charts" program
• English and French language podcast offerings

The African music industry continues to grow, with major developments including:

• Warner Music's acquisition of Africori
• Universal Music's launch of Virgin Music Label & Artist Services in Africa
• Competitor Mdundo reaching 21.5 million monthly active users (30% from Nigeria)
• Mdundo's target of 50 million monthly users by mid-2025

This partnership represents a strategic move to enhance music streaming accessibility in Africa's rapidly growing digital entertainment market, which serves over 1.2 billion people.

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