Bluesky Secures $15M Funding Round, Plans Creator Payment Features Without Crypto Integration

Bluesky Secures $15M Funding Round, Plans Creator Payment Features Without Crypto Integration

By Marcus Delano Thompson

November 16, 2024 at 09:42 PM

Bluesky has secured $15 million in Series A funding led by Blockchain Capital, with additional investments from Alumni Ventures, True Ventures, SevenX, and notable tech figures. The social media platform aims to differentiate itself from competitors by focusing on user-first technology and creator monetization.

Bluesky social media logo with butterfly

Bluesky social media logo with butterfly

Key developments from the funding announcement:

  • No blockchain or cryptocurrency integration
  • No NFTs or token-based features
  • Plans for a subscription model offering premium features
  • Development of direct creator payment systems
  • Commitment to keeping basic platform access free
  • Enhanced Trust and Safety investments
  • Support for the ATmosphere developer ecosystem

The platform, now boasting over 13 million users, plans to implement a creator monetization system similar to Patreon, allowing direct payments from subscribers to content creators. Unlike competitors, Bluesky commits to not artificially promoting paid accounts in its algorithm.

The funding will primarily support:

  • Community growth initiatives
  • Platform security improvements
  • Developer ecosystem expansion
  • Implementation of creator monetization tools
  • Enhanced video and customization features

Bluesky's user base has seen significant growth, particularly during recent platform migrations from X/Twitter, including a notable surge during Brazil's temporary X/Twitter ban.

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