AXS Launches Apple Wallet Integration at Red Rocks, First Music Venue to Offer Digital Tickets
AXS has partnered with Red Rocks Amphitheatre to integrate digital tickets with Apple Wallet, launching with Shawn Mendes' concert on October 28. This integration will continue throughout the 2024 season at the venue.
AXS tickets on smartphone screen
The enhanced ticketing experience offers several real-time features:
- Venue maps and parking information
- Mobile food ordering
- Ticket management
- Apple Music playlist access
- Local weather forecasts
- Location sharing capabilities
Users need iOS 18.0 or later to access these features. The integration follows Ticketmaster's recent implementation with LAFC events and represents the first music venue integration for Apple Wallet.
AXS serves as the ticketing partner for 1,300 brands including Coachella, The O2, and BNP Paribas Open. The company plans to roll out this feature to additional venues in their network.
Justin Burleigh, Chief Product Officer at AXS, emphasizes that this collaboration will enhance the fan experience at one of the most iconic venues in the world. Red Rocks spokesperson Brian Kitts adds that this integration provides new ways for fans to engage with the venue and their favorite artists.
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