Music technology company Audoo has collaborated with German performing rights society GEMA to conduct a comprehensive Music Impact Study, analyzing the commercial value of background music in retail and hospitality spaces.

Key Findings:

• Retail sales increased by 8% with background music
• Gastronomy sales rose by 5.4% on average
• Over 130,000 tracks were recognized across hundreds of venues

Most Played Songs in Retail:

1. "Lifeline" - Glockenbach ft. Ella Henderson
2. "Cynical" - Chris de Sarandy, Safari Duo, twocolours
3. "The Feeling" - Lost Frequencies
4. "Angel Eyes" - Ásdís
5. "Strangers" - Kenya Grace

Most Played Songs in Gastronomy:

1. "Austin" - Dasha
2. "A Bar Song (Tipsy)" - Shaboozey
3. "Belong Together" - Mark Ambor
4. "Wave" - FAST Boy, Raf
5. "Dancing In The Flames" - The Weeknd

Top German Domestic Artists:

• Retail: Trettmann
• Gastronomy: Michael Schulte

The study was conducted under international scientists' direction, combining literature research, quantitative surveys, and expert interviews. Audoo's technology provided GDPR-compliant, real-time data through simple plug-and-play installation at venues.

Johannes Everding, Director of Business Development at GEMA, emphasized the significance of this data in understanding music's commercial value for businesses and rights holders. Ryan Edwards, CEO of Audoo, highlighted how real-world data demonstrates music's impact in public spaces.

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