Amazon has launched Amazon Music Unlimited, a new streaming service that directly competes with Spotify and Apple Music. The service offers multiple pricing tiers designed to cater to different user needs.

Pricing Structure:

• Regular users: $9.99/month
• Prime members: $7.99/month or $79/year
• Non-Prime yearly plan: $99/year
• Echo-only service: $3.99/month
• Family plan (upcoming): $14.99/month or $149/year

Key Features:

• Tens of millions of songs (significantly larger than Prime Music's 2 million)
• Curated playlists
• Radio stations
• Integrated lyrics
• Redesigned iOS and Android apps

Echo Integration:

• Voice-activated music requests
• Personalized recommendations based on listening history
• Simple voice commands (e.g., "Alexa, play Adele's new song")
• Compatible with all Alexa-powered devices (Echo, Tap, Dot)

The Echo-only tier at $3.99 represents Amazon's unique market position, undercutting competitors like Pandora Plus while leveraging their smart speaker ecosystem. The service marks Amazon's serious entry into the music streaming market, replacing their previous Prime Music offering with a more comprehensive platform.

The combination of competitive pricing, extensive catalog, and deep Echo integration positions Amazon Music Unlimited as a strong contender in the streaming music landscape, particularly for existing Prime members and Echo device owners.

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