50 Cent has filed a $5 million lawsuit against celebrity jeweler TraxNYC for allegedly misappropriating his likeness to sell counterfeit chains. The lawsuit alleges trademark infringement and violation of publicity rights after the jeweler created TikTok videos suggesting an affiliation with the rapper.

TraxNYC owner Maksud Trax Agadjani posted multiple social media content featuring 50 Cent wearing jewelry and directly challenged the rapper, stating, "We just jocked your style. I know you watch my videos and now I'm watching your shit and jocking your shit, just like you jocked my shit."

Prior to legal action, Curtis Jackson (50 Cent) warned the jeweler via social media about the consequences of these actions. His representative emphasized that Jackson takes unauthorized use of his name and likeness for commercial purposes very seriously.

Following the lawsuit filing, Trax publicly requested Jackson to drop the suit, appealing to forgiveness and redemption. However, Jackson remained firm in his position, noting that the jeweler had copied his custom piece and used his likeness without authorization to sell replicas.

The lawsuit seeks damages of no less than $5 million, to be determined at trial. The case is filed under docket number 1:24-cv-07700Jackson v. Agadjani.

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